The Laws of Simplicity by John Maeda

Law 1: Reduce
The simplest way to achieve simplicity is through thoughtful reduction.
Law 2: Organize
Organization makes a system of many appear fewer.
Law 3: Time
Savings in time feel like simplicity.
Law 4: Learn
Knowledge makes everything simpler.
Law 5: Differences
Simplicity and complexity need each other.
Law 6: Context
What lies in the periphery of simplicity is definitely not peripheral.
Law 7: Emotion
More emotions are better than less.
Law 8: Trust
In simplicity we trust.
Law 9: Failure
Some things can never be made simple.
Law 10: The One
Simplicity is about subtracting the obvious, and adding the meaningful.

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